BT2 Grafton Street is delighted to welcome British street-wear fashion label BOY exclusively to Ireland.

The legendary streetwear brand has re-launched and is as in demand as it ever was, going back to its roots of a logo based brand intrinsically linked with music. The iconic graphic monochrome collection has been exposed to a new generation of fans, including top model Cara Delevigne and pop superstar Rihanna.

BOY LONDON Bristle logo cotton-jersey hoody

BOY LONDON Bristle logo cotton-jersey hoody

Originally founded in the 1976 by punk designer Stephane Rayner, BOY was the must-have label of the era attracting the attention of Madonna, Warhol and Boy George. boy london uk store, Adopted as the uniform of choice for every youth movement that has mattered, the brand has outlived them all, with the unmistakeable spirit that underpins all things BOY remaining the same today as when it was first formed.

Key pieces from the collection include caps, sweatshirts and t-shirts emblazoned with the BOY logo or winged eagle.

cool style, buy boy london online, Boy London was born on the King’s Road in 1977. Build the foundation of a great off-duty wardrobe with our unbeatable collection of Boy London t-shirts and caps.

BOY London BOY Reversible MA1 Jacket cuz there ain’t nothin like a little versatility! This badazz jacket comes with the classic BOY logo on one side and an all over eagle print on the other for double the fashion points. Both sides feature pockets and the zipper flips for easy access. Made of ultra soft and durable materials, ya know this is the real dea. It’s a regular fit that’s gonna be a bit baggy for a full look. Double yer pleasure n’ double yer style in this sikk reversible jacket!

Black Eagle Paraglide jacket from BOY London.boy london shirt. With edgy design details, this bomber style has gathered sleeves and logo embroidery at the chest and back. There is a front zip, side pockets and a zipped pocket on one sleeve, with a ribbed flat collar, cuffs and hem.

BOY London is an iconic cult brand that has been linked to many of the most notable fashion and music names in modern history. Urban, contemporary and one-of-a-kind, this much imitated label is recognised by its world famous eagle logo, effortless aesthetic and lashings of attitude. boy london bomber jacket, Loved by the coolest fashionistas around the globe, this stylized brand will continue to be a cultural staple for years to come. In slouchy, relaxed shapes and standout colour combinations, BOY London clothing is the ultimate in city-chic casualwear. From sumptuous sweats to easy T-shirts, these covetable separates are always at the cutting edge of modern style.